Though she's not known for it, Valerie Harper, like Mary Tyler Moore, started out as a dancer and chorus girl, appearing on Broadway with Lucille Ball in the musical Wildcats. She also played one of the hillbilly wives in the 1959 film version of the musical Li'l Abner. But dancing was soon left behind when Harper met future husband (one of two) Dick Schaal, a member of Chicago's Second City. Harper joined the famed improvisational troupe herself, it quickly become her true forte wasn't dancing but (like Moore) comedy. Harper and Schaal eventually relocated to Los Angeles, where, around 1970, she was asked to audition for a new situation comedy starring Dick Van Dyke Show veteran Moore titled The Mary Tyler Moore Show. Moore died two years ago, and in my obit for her I spent a paragraph discussing Harper and her character:
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A spinoff, actually, titled Rhoda. So she got to play the same character but in a far different setting. Rhoda returns to her home town of New York City just for a visit, and meets, through her sister Brenda (Julie Kavner), handsome hunk Joe Gerald (David Groh), a divorcee who owns a wrecking company and has a ten-year-old son Donny. This all happens in the first episode, which achieved a number-one Nielsen rating, the first time that ever happened for a series premiere. And it hasn't happened again in the 40 years since! So Rhoda decides to stay in New York permanently, dating Joe for the first eight weeks of the series, while at the same maintaining a comic relationship with the aforementioned Brenda (who has her own weight-and-self-esteem problems), the drunken doorman Carlton (producer Lorenzo Music), never seen but whose voice could be heard over the apartment intercom, and parents Ida and Martin, both of whom had earlier appeared on The Mary Tyler Moore Show (indeed, in the case of Ida, those appearances had revitalized Nancy Walker's career.) After some haggling--they briefly live together--Joe pops the question, Rhoda accepts, and a wedding the wedding is held in her parents apartment. Among the guests are TMTMS characters Mary Richards, Lou Grant, Murray Slaughter, Georgette Franklin, and, uninvited, Phyllis Lindstrom. The latter is given the task of driving Rhoda to the wedding, but forgets, and so the bride-to-be takes the subway and runs through the streets of Manhattan and the Bronx in her wedding dress. All of what I just described was a major media event in 1974. I mean, a real life major media event. The episode was watched by 52 million Americans, half the TV viewing audience, the highest ever up to that time. Why? Because people (including myself) loved Rhoda, and liked the fact that she finally got a happy ending. Unfortunately, that happy ending proved to be the series undoing.
The problem was, there's nothing particularly funny about a happy ending. Oh, sure, lot of movie comedies end happily, but that happiness is immediately followed by the closing credits. A TV series, if it's successful, is going to be there again and again and again. Which, in the case of a comedy, should mean laughs, and laughs, and more laughs. But on Rhoda, those laughs were in increasingly short supply. The marriage was awkward. On The Mary Tyler Moore Show Rhoda was known for her cutting remarks, but such remarks might wreck the marriage on her own series. So she held back. The series became very unfunny, while sitting at the top of the ratings. Then one day the producers decided the only way to make the show funny again was to have Rhoda and Joe divorce. And when that divorce happened, the show became much funnier. It also plunged in the ratings.
Wait a second! High ratings when the show is unfunny, and low ratings when the show is the opposite. What gives? Well, TV viewers no longer cared about funny. Rhoda wasn't a clown. She was their friend, a friend they never met and would never meet because she was totally fictional. No matter. Their friend deserved a happy ending, no matter how unfunny! Rhoda lasted five seasons, not bad for TV show back then, but by the time it was canceled, the one-time Neilsens champ could only muster a meager 94 in the ratings.
Afterwards, Valerie Harper did the usual ex-TV star things. Broadway knew she could be a draw, and so she played Tallulah Bankhead in one show, and Golda Meir in another. There was another sitcom in the 1980s, Valerie, which she was fired from over a salary dispute (the series carried on as The Hogan Family.) Ten years ago, Harper was diagnosed with lung cancer. She was 70 at the time, and it was assumed her stay on this Earth would soon end. But she made it to 80 anyway. Say what you want about the Grim Reaper, but he was far more generous toward Harper than the Nielsens.
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